Thursday, November 8, 2012

Makeup Is A Science: Kryolan Gets A Makeover!

Makeup is a science. 

Makeup artists and beauty enthusiast alike will love the new things happening with Kryolan. The other day, I was invited to their store in the Lincoln Park area see the big reveal of the professional makeup manufacturer's makeover and was thrilled to find that they are not only getting a new look, but they will also start selling their pro-worthy products online! Among the new aesthetic differences, the traditional silver packaging has changed to a sleek, blue number emblazoned with the signature mask and their brand new slogan: Makeup is a science. 

As it's first makeover in 65 years, there was some serious cause for celebration. So, along with the new look, comes quite a few new products. Among them is a primer, individual eye shadows, and a new 5 pan palette, Metallique, filled with richly pigmented metal shades. As someone who had heard of Kryolan products long ago though watching my favorite makeup artists on Youtube, I knew could never justifying purchasing products meant for makeup artists (and it's something I have become an expert in, trust me). Those days are over! With individual shadows, I can now grab that delicious day-glo pink I've been eyeing without having to invest in an artist's palette. And, although I'm not ready to give it a full review as of yet, their new primer is amazing. It has the look of so many silicone-based primers out there without the greasy feeling. Instead, it's rather sticky and has kept my shadow in place, and pigmented, throughout the two days I have tested it.

So, makeup mavens, I hope you enjoyed hearing about the news! Take a peek below for shots of my experience at the event and check out the video giving you a behind the scenes look at the making of the new promo images (real beauty voyeurs will LOVE it!). While it isn't up and running yet, you will be able to purchase product online on the Kryolan site in the future. 







Individual Eyeshadows - Viva Brilliant Color

Eye Shadow Primer

Metallique












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