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Tuesday, January 1, 2013

Review & Swatchfest: L'Oréal Magic De-Crease Eyelid Primer

L'Oréal Magic De-Crease Eyelid Primer
Eyeshadow primer has become so prevalent in the world of makeup that it's easy to take all that it does for granted. That is, until you try one that reminds you just how important it is. L'Oréal's  Magic De-Crease Primer is not new to the drugstore market, but the packaging pictured here is.

With a light, mousse-like texture (similar to ELF's eye primer), L'Oréal's De-Crease applies like a light skin tone, but blends out to be more sheer. Still, on darker skin tones, it will leave a light cast wherever it's applied. Once blended, there is little to no time that it remains sticky before it dries down to a powder finish. That means that there isn't much there to hold on to products you apply over it, and it shows. As a means of comparison, I used Wet n Wild's new Take on the Day Eyeshadow Primer from the Fergie collection on one eye (the one on the left picture below), and L'Oréal's on the other. The results were drastic.

No amount of shadow packing could yield the kind of pigmentation Wet n Wild's primer did. Granted, the shadows were lacking (which is another issue altogether). While the product only promises to keep shadows from creasing (which it manages to achieve), at $10 a pop, I would think it should stand up to the hadow enhancing abilities of other drugstore primers and cream shadows that cost the same, if not less. Despite this being one of very few skin-toned primers available in drugstores, I wouldn't recommend it at all. Rather, try Maybelline's Color Tattoos (there are a few light, shimmery shades), NYX's eye shadow primer, or the new primer from Wet n Wild I mentioned earlier.

L'Oréal Magic De-Crease Eyelid Primer

L'Oréal Magic De-Crease Eyelid Primer

L'Oréal Magic De-Crease Eyelid Primer on the right, Wet n Wild Take on the Day Eyeshadow Primer on the left

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