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Tuesday, February 26, 2013

Review & Swatchfest: Flower Beauty Lighten Up! Brightening Concealer

Flower Beauty Lighten Up! Brightening Concealer

Flower Beauty is Drew Barrymore's new makeup line available exclusively at Walmart. Made with affordability in mind, nothing in the range exceeds the $15 mark, which puts it on par with most other higher end drugstore lines. In an effort to round up my top 10 concealers for an upcoming video I'm planning, I thought I would try Lighten Up! Brightening Concealer since only a select few drugstore concealers claim to provide "seamless coverage" and "natural luminosity". Unfortunately, I don't think this concealer is top 10 material. 

I picked the lightest shade, BC1, because it's the fairest shade with a somewhat neutral undertone (BC2 was almost as light, but leaned more pink). The applicator is a twist up pen, which I love for ease of application and keeping a product neat, clean, and uncontaminated for longer. 

I wouldn't say this conceals dark circles, so an additional color corrector might be necessary, but it definitely covers minor blemishes and freckles and is slightly reflective to brighten the appearance the undereye area. Unfortunately, however, it didn't stay all day on me. After applying at 7am, I noticed it was significantly worn away by 3pm. I don't have terribly oily skin, so those who do might want to prime as well as set with a powder to ensure it stays in place all day. Even with my neutral undertones, BC1 was a little too yellow-leaning for me. I think I might need a mixture of BC1 and 2 to get my perfect shade. Although, given the wear time, I might just want to invest in one product for $16.

The $7.98 price tag puts it on par with similar products like Maybelline's Magic Dream Lumi Touch Highlighting Concealer at $7.99, but with slightly lesser lasting power. As I said before, it does a good job at concealing and perfecting minor pigment issues, but a heavier concealer might be needed for darker undereye areas. Also, those with combination skin, oily skin, and even an eye area that just doesn't hold product well will want to prime and set for all-day wear. 


Flower Beauty Lighten Up! Brightening Concealer


Flower Beauty Lighten Up! Brightening Concealer

Flower Beauty Lighten Up! Brightening Concealer

Flower Beauty Lighten Up! Brightening Concealer

Flower Beauty Lighten Up! Brightening Concealer
Before

Highlighter Placement - Signature Kardashian Triangles
Blended

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