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Tuesday, February 19, 2013

Review & Swatchfest: theBalm Put A Lid On It Eye Primer

theBalm Put A Lid On It Eye Primer
 theBalm makes stellar eyeshadows, so it was only a matter of time before they debuted an eye primer. Put A Lid On It Eye Primer is similar to many in the same price range. It's a thin, sheer liquid packaged in a tube so its easy to dispense and apply. Mine is packaged in a sample tube from a previous Birchbox, but the actual product comes in a .4 fl. oz. tube for $18 which makes it a better deal than Urban Decay's Primer Potion or Too Faced Shadow Insurance.

Unlike each of the previously mentioned formulas, theBalm's primer is very thin and almost watery feeling, so a little goes a long way. Once it dries, it lacks the powdery finish similar primers have and feels weightless on your lids. Although it comes out of the tube as having a light flesh tone, it sheers out into nothing and takes over 30 second to dry fully. I definitely wouldn't call it "quick-drying", as theBalm does. In fact, this is probably the slowest drying primer I've ever tried. This is great if you like applying shadows to a tacky base, but it ultimately doesn't have an effect on how efficient this product is at priming. After I applied it in the morning, my shadows lasted crease and fade-free for well over 8 hours! I noticed minor fading after the 10 hour mark. I would say that's effective! I don't have excessively oily lids, so it's hard to tell whether or not this would yield the same results for those that do, but I think it's worth trying.

Given how well Put A Lid On It functions, and how its a relatively better deal than similar primers in this price range, I would say this is a must-have for the sheer primer-lover. You can purchase it through theBalm's website or get free shipping for a limited amount of time when you buy it through Birchbox.

theBalm Put A Lid On It Eye Primer

theBalm Put A Lid On It Eye Primer

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