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Wednesday, April 10, 2013

EDDIE FUNKHOUSER is coming to Rite Aid!

Eddie Funkhouser, the creative mastermind behind the EF|Studio products I've previously reviewed, is coming out with a cosmetics line to redefine the mass market place: EDDIE FUNKHOUSER. In my experience with the products, EF|Studio seems to cater more toward the makeup pro with it's quality, versatility, and sleek appearance. Now, Eddie is blurring the line between mass and prestige cosmetics by bringing the same qualities to the shelves of Rite Aid - good news to those who had a hard time finding it before! This new 'masstige' hybrid promises to bring an entirely new lineup of products with interesting twists (both literally and figuratively, as you will soon see) to drugstore shelves.

I have a few products I'm excited to share in the coming day - namely the Quatro Variable Lash Mascara, Graffiti Creme Eye Pencil, and Luxlight Illuminating Powder - but I wanted to share some other product expected to launch with this line in just a few short days!

The Luxlight collection features:

• Luxlight Hydrating Primer: This beauty bag essential is more than a primer. It can be used on it’s own for a gleaming complexion or as a primer to bring luminosity to your foundation.

• Luxlight Revitalizing Foundation: More than a foundation, this skin refreshing formula is loaded with skin goodness and a beautiful sheen for an extraordinary finish.

• Luxlight Illuminator: The Illuminator takes glowing skin to a whole new level – it leaves your skin looking and feeling luminous.

Luxlight Luminous Powder: A luxurious powder that will add a long lasting sheen and shimmer wherever you need it most!

Other beauty bag must-haves include:

• Eye Gloss: Eye Gloss is here to stay and an easy way to amp up your look while providing nourishing emollients to eyelids.

• Quattro Variable Lash Mascara: Whatever your mood – this mascara has the versatility to give you four different lash effects –whether you’re in the mood for fullness, lengthening, curling, or pure drama, this mascara has it all!

• 16 Hour 4-Way Liquid Concealer: Long lasting, lightweight and conceals to perfection - a girl’s best friend.

Micromineral Foundation Powder: A powder so soft, you’ll feel like you’re not wearing any makeup at all.

Stay tuned for reviews to come!