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Thursday, August 22, 2013

L'Oréal Professionnel's NEW INOA Supreme and My Hair Color Experience

L'Oréal Professionnel has come out with another innovative addition to their INOA color line: INOA Supreme. For those unfamiliar, INOA is a revolutionary color delivery system that utilizes an ammonia-free, oil-based formula for in-salon use. With the same technology, L'Oréal Professionnel has created another color delivery system specifically for aging hair. Set apart from the original INOA formula with its Densilum Complex, INOA Supreme is formulated to treat hair dealing with loss of density, multi-dimensional shades, and white/grey coverage. I had the opportunity to learn more about the color treatment and experience it for myself at the Zazu Salon in Chicago! Because INOA Supreme wasn't the best match for my hair type, I ended up trying the original INOA formula - perfect for my fine hair. 

I went to the salon located in Chicago proper - a relatively new location nestled in the River North neighborhood. Greeted with a smile and a glass of wine, the stylist went to work on my hair, telling me all about the new formula.  Ultimately, I decided that I wasn't ready to go dark for the fall and winter just yet, so I went for a color that's similar to what I had at the time, but slightly richer. When the stylist initially started putting the color on my hair, I not only noticed how thick the texture was, but also the lack of odor. It wasn't completely odorless, mind you, but the strong, distinct smell of hair dye was nowhere to be found and the thick texture was due to the nourishing oil base. After the color had a chance to develop, I was rinsed and dried using a L'Oréal Professionnel Cristalceutic Color Protection Serum - a treatment meant to preserve the integrity and vibrancy of the color. Check out the results below! My hair felt fuller and thicker without compromising shine - love! Even as I write this a week later, my hair feels healthy and has the promise to last fade-free for up to six weeks with the Cristaleuric Color Protection At-Home Treatment I have to tide me over until my next move in 5 weeks. 

The same results can be expected with INOA Supreme, but with the promise of grey coverage. Overall, I highly recommend my experience not only at Zazu Salon, but with INOA as well. My hair felt so healthy afterward. Interested in trying a L'Oréal Professionel color treatment? Use the salon locator to find a salon near you. 

Have you had an INOA Supreme color treatment?

Zazu Salon Chicago

Before | After