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Sunday, August 11, 2013

Review & Swatches: butter LONDON Wink Colour Mascara in Inky Six


butter LONDON Wink Colour Mascara in Inky Six
butter LONDON has expanded their brand further into the color cosmetics - beyond just nail lacquers and lip glosses! Their recent collection includes a whole slew of new products, including cream blush, tinted balms, colored mascara, and eye liners and, as butter LONDON fans might expect, there is a mix of classic products peppered with the unexpected.

butter LONDON Wink Colour Mascara in Inky Six is among the unexpected. This electric blue mascara comes with a football shaped wand made of fiber bristles. So often with colored mascaras, performance and color payoff aren't mutually exclusive - if your lashes look great, the pigment is barely visible or the pigment is stunning, but your lashes look like they've seen better days. I'm happy to report that, with this mascara, you can have your cake and eat it too! After one coat, lashes are defined and subtly tinted blue, but with two they reach va-va-voom status and are noticeably electric. The formula is on the drier side and can get slightly flaky after layering. This results in some minor fallout throughout the day, but nothing overwhelmingly noticeable. Aside from that, the lasting power is stellar. After 8 hours of wear, it still took makeup remover along with my usual cleanser to completely remove.

The Wink Colour Mascara line retails for $20 and consists of 6 shades - two of which are more wearable colors like brown and black. While I might not spend that on traditional colors in the line, this is one of the best colored mascara I've ever tried and is $5 cheaper than the only other mascara I've seen that's just as effective: Diorshow. Will you try the colored mascara trend?



butter LONDON Wink Colour Mascara in Inky Six


butter LONDON Wink Colour Mascara in Inky Six

butter LONDON Wink Colour Mascara in Inky Six

butter LONDON Wink Colour Mascara in Inky Six

Before | After

1 coat | 2 coats


butter LONDON Wink Colour Mascara in Inky Six

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