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Tuesday, December 9, 2014

Review & Demo: IT Cosmetics Build-A-Brow Waterproof 5-in-1 Micro Fiber Créme Gel Stain & Brush

IT Cosmetics Build-A-Brow is the latest brow star to come from the brand that hasn't had a product miss to date. Naturally, I was eager to give it a try! Unlike pencils they've released in the past, the latest addition is a créme gel stain. It comes in a glass pot, and is available in 5 shades - Blonde, Auburn, Universal Taupe (my shade), Dark Brown, Gray. While they promise a wider release come 2015, it's currently exclusive to QVC, and is paired with a dual-ended liner and spool brush - currently available for just $26.36! For that, Build-A-Brow promises to do the following:
  • Build brow volume with microfibers
  • Fill sparse areas
  • Set brows in place
  • Last 24 hours
  • Condition brows

I'm pleased to say it it delivers! While I couldn't find any signs of brow-thickening fibers (they really are micro), my brows definitely felt thicker after application, and the dense formula clings to brows nicely to provide a medium that will keep them in place all day. The biggest problem I have with brow products is keeping them in place when there isn't hair to cling to - often a problem on the inner and outer portions of my brows. This formula sticks nicely to the skin, and really does stain for all-day wear. 

The brush that comes with the stain is slightly different than your typical angled brow brush. Its "fence" shape is effective at really gripping hairs for a more even application, and creating more hair-like structures where you might naturally be lacking. 

Overall, two thumbs up! This is truly an all-in-one brow product that will eliminate quite a few products in your daily routine. 

IT Cosmetics Build-A-Brow & Brush
IT Cosmetics Build-A-Brow & Brush
IT Cosmetics Build-A-Brow & Brush
IT Cosmetics Build-A-Brow & Brush

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