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Friday, April 24, 2015

Review & Swatches: ELF Lock On Gel Liner

Among some of the exciting products ELF has been launching, their Lock On Gel Eyeliners had me the most intrigued. Gel-based liners that are truly smooth, creamy, and long-lasting can be hard to find no matter the price point, so scoring some at $3 would be fantastic! I have 5 of the 6 shades available:

Crave it Black: An opaque matte black
Want it Brown: A blackened shimmery bronze
Need It Navy: A deep matte navy
Get it Green: A metallic emerald
Yes to Nude: A matte flesh tone

Quality varied from shade to shade. Crave it Black, Need it Navy, and Get it Green apply very smoothly, and are completely opaque with one pass. Want it Brown was a little more firm, and needed layering to get it to the swatch you see below (you can see it put to use in the video above). Yes to Nude took creaminess a step too far - it breaks every time I use it! If you don't mind working with a blunt liner, this works well as an all over shadow base, but it's too soft to line precisely without breaking.

Despite the texture differences, all of these liners deliver on the lasting power - even in the water line! I'm very particular with what I can and can't wear in my waterline. Too creamy, and it will rub off on my contacts. Too hard, and I have to line multiple times to see any kind of color payoff, and it leaves my eyes irritated. These liners fall in the happy medium, providing enough payoff to avoid layering, and potential irritation.

Overall: there are some real winners in this bunch! The must-have shades I recommend are Crave it Black, Need it Navy, and Get it Green. Want it Brown and Yes to Nude still have the same great lasting power as the first three, but had some texture shortcomings that some might not find worth $3.

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